How much did Formula 1 teams spend in 2016?

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Formula 1's £1,720,000,000 question: Where do F1 teams get their money from? Our annual study of F1 budgets reveals that despite income struggles, the teams have been spending more in 2016 than they did in 2015 

 
 By Dieter Rencken

On the surface, Formula 1's global revenues are on an upward trajectory: the recent Liberty Media deal placed an enterprise value of $8 billion (£6.15bn) on the sport via 2015 annual revenues of around $1.8bn/£1.39bn. Of that, 10 teams shared approximately half (though it wasn't divided equally); their collective slice amounts to $883million/£680m, paid in 10 monthly instalments during 2016.

The Liberty transaction should result in the US-based, NASDAQ-listed entity with interests in sport, events and media acquiring control of F1's commercial rights after completing the second phase of a stock-purchase agreement by mid-2017. But the bullishness surrounding the deal deftly camouflages real concerns about F1's sustainability unless it moves away from a creaking business model still rooted in the 1980s.

The fact is that television eyeballs, and, by extension, the ability of teams to attract meaningful sponsorship are plunging (30% over five years). At the same time F1's calendar doggedly hiccups at the 20/21-race mark despite talk of 25 fixtures. In addition, there is increasing pushback from promoters over their hosting fees-versus-income equations.

That Sauber, a team with a long F1 history stretching back to 1993, was pushed to the brink before being saved by wealthy benefactors is indicative of F1's malaise. Unless Liberty pushes through swingeing changes this situation is expected to deteriorate through to 2020, when the current team agreements expire.

In certain instances, Brexit has hit F1 as hard as it has the real world. In others, though, the teams (and Formula One Management) benefited enormously, particularly in terms of dollar-derived income, despite euro-invoiced expenditure for items such as engines and tyres increasing markedly.

Indeed, much of the black ink that replaced 2015's red numbers in team balance sheets can be attributed to the favourable dollar-to-pound exchange rate. It even prompted the tongue-in-cheek comment from Red Bull Racing boss Christian Horner that "Brexit was probably our biggest sponsor..."

It's not all doom and gloom. Renault's desire to re-establish itself as an F1 team owner rather than continue solely as an engine supplier gave grids a welcome French flair, while the arrival of Gene Haas with his eponymous team not only boosted entries, but built the F1 brand in the world's largest market, the USA.

Then, during 2016, Heineken entered F1 as event and signage partner with plans to boost awareness via social media and marketing campaigns aimed at the younger audiences the sport so desperately needs to attract.

For further signs that F1 continues to enjoy a robust global following, look no further than the frenzy created by Nico Rosberg's retirement within a week of lifting the title. If ever proof were needed that F1 has not lost its media relevance, that snippet of bad news provided it.

METHODOLOGY

Since eight out of the 11 teams are based in Britain, Companies House filings facilitate financial comparisons between UK-domiciled operations. In addition, the race-team arm of Haas is based in England, providing a glimpse of the US team's operations.

But such accounts are at least nine months in arrears. So this information is supplemented by interviews, analysis and educated estimates. Various sources were consulted and cross-referenced, including filings, known variables, informed assumptions and inside information. The same methodology was applied for non-UK-domiciled operations.

Development costs ahead of major technical changes for 2017 were incurred during the current season, and these have been widely estimated by team bosses to have inflated budgets and headcount levels by approximately 5% over 2015.

Autosport's 'Bang-for-Buck' table, whereby team budgets - excluding engine divisions - are divided by championship advances made by teams over the season has been revised to provide a more accurate index. Less is more - and this proves it (see page 33).

It's important to note that our analysis focuses on 2016 team budgets, and not 2015 financial filings. So considerable differences between the two sets of numbers may exist.

Budgets exclude engine divisions where applicable, with assumption made that the FIA's guideline charge of £18m for an annual two-car supply is applied internally.

Currencies have been converted from euros (Ferrari/Toro Rosso), Swiss francs (Sauber) and US dollars (FOM, plus team sponsor contracts) to sterling. Rates: £1=€1.20/SFr1.30/$1.30.

For comparison with 2015 figures click here, and for 2014 click here.

MERCEDES

Mercedes Grand Prix
Brackley, Britain (German control)
2016 Budget MGP £265m (excluding engines)
2016 Income £265m
£50m Daimler
£82m sponsors
£133m FOM 2015 (including £56.5m bonus)

Employees

850

(excluding High Performance Powertrains, 450 estimated)
2016 Profit / Loss

break even

(after £50m underwrite by Daimler)

Daimler's F1 activities are split into two separate units: Mercedes Grand Prix (race operations) and High Performance Powertrains (engines), which operate autonomously. The former is held 60/30/10 by Daimler, team boss/director Toto Wolff and non-executive chairman Niki Lauda.

While headcounts and average salaries increased after 2015's title, sponsor/FOM incomes followed suit, including double- championship bonuses worth approximately £30m. That enabled Daimler's contribution, in effect viewed as a global advertising expense by the car maker, to reduce.

No significant sponsor deals were announced this year, with Petronas remaining as title backer in exchange for naming rights and technical support believed to amount to £35m.

A worry, though, is the number of key contracts expiring by the end of 2018. These include those of Wolff, Lauda and Lewis Hamilton, while Paddy Lowe is already off to Williams. World champion Nico Rosberg retired immediately, so the team faces potential disruption.

RED BULL

Red Bull Racing
Milton Keynes, Britain (Austrian-owned)
2016 Budget £215m
2016 Income £220m
£55m RB
£55m sponsors
£110m FOM 2015 (including £56.6m bonus)

Employees

740

(purified figure)
2016 Profit / Loss

Profit £5m

(after £55m underwrite by Red Bull)

Red Bull's UK-based operation draws on two interlinked companies: Red Bull Technology, which produces cars for Red Bull Racing, the race-team management entity. RBT also provides gearbox/hydraulics/other permitted technologies to Scuderia Toro Rosso and various services to other group companies, so RBR's purified budget is £215m.

Despite being an engine customer - it uses Renault power units, albeit badged 'TAG Heuer' - RBR continues to hold its own against manufacturer operations, mainly on account of tight commercial controls that direct the sport's third-largest budget towards crucial areas: chassis design and racing operations.

During 2016 the team, which earns most of its revenues in dollars (FOM) and euros (sponsors), lost title sponsor Infiniti to Renault. This was largely offset by TAG Heuer income and the effect of Brexit on the dollar exchange rate. Thus the parent company was able to reduce its support.

For the rest it was, though, pretty much a 'straightlining season', with budgets and incomes broadly remaining at 2015 levels bar incremental '17 development costs - yet the team won two grands prix.

FERRARI

Ferrari
Maranello, Italy
2016 Budget £330m (including engines; estimated £225m without)
2016 Income £300m
£150m sponsors (including Fiat/Ferrari)
£150m FOM 2015 (including £80m bonus)

Employees

900 estimated

(excluding engine operation, estimated 400)
2016 Profit / Loss

break even

(after Group contributions)

Ferrari is unique in producing its entire car within one complex. It does so by sharing facilities with its road-car operation, which supports Gestione Sportiva in lieu of advertising. This complicates things since accurate revenues/profits for the F1 operation are not available, and the October 2015 New York Stock Exchange IPO has served to provide further excuses not to provide numbers for 'fear' of insider trading...

On the revenue front, the team benefits from the largest share of FOM's revenues - raking in almost a quarter of FOM's team 'pot' - with Shell, Santander and UPS complementing the £75m provided by Philip Morris in exchange for nominating the cars' hue and exploiting the team for promotional purposes.

Despite having the largest headcount, the biggest overall budget and two world champions aboard, Ferrari placed third after failing to win a race. Indeed, had Williams and McLaren not punched markedly below their weights, Ferrari could well have finished fifth, which should surely alarm investors - the share price has already proved jittery for a protracted period between March and May.

FORCE INDIA

Force India
Silverstone, Britain (Indian-owned)
2016 Budget £90m
2016 Income 90m
£30m sponsors
£10m other (including shareholder/driver-linked income)
£50m FOM 2015

Employees

380

2016 Profit / Loss

break even

Despite its miniscule budgets, Force India has inched forward year by year since 2007 to sit one place behind Ferrari on a budget a third of the size of the Scuderia's. It wins the B4B contest hands down.

Sponsors and Sergio Perez's Mexican backers contribute to the £30m commercial portfolio, with companies owned by patron Vijay Mallya making up the bulk of the rest. FOM income accounts for 50% of the budget even though the team receives no bonuses.

The effects of Brexit on the exchange rate assisted Force India in breaking even for the first time since Mallya acquired control in 2007, which is good news indeed for the beleaguered liquor tycoon.

MCLAREN RACING

McLaren
Woking, Britain
2016 Budget £185
2016 Income £185m
£120m sponsors (including £60m from Honda)
£65m FOM 2015 (including £25m bonus)

Employees

730

(including McLaren Marketing F1 complement)
2016 Profit / Loss

break even

Despite disappointing on-track performances since 2012, the strength of the McLaren brand (and the support of associate companies such as McLaren Automotive/McLaren Applied Technologies), beneficial FOM bonuses and the depth of Honda's pockets have carried the struggling team through lean times. Its base 2015 FOM revenues (pre-bonus) were lower even than Sauber's...

The budget is split approximately one-third each between Honda contributions, FOM revenues and commercial income (Mobil/Johnnie Walker/Chandon), with a variety of 'smaller' names such as Hilton and KPMG further contributing to the bottom line.

The team lost TAG Heuer for this year and is losing ExxonMobil for 2017 - both to Red Bull. But the recent appointment of commercial guru Zak Brown as executive director, in the wake of Group CEO Ron Dennis not having his contract renewed, should be the catalyst for change at McLaren. First on Brown's to-do list will surely be the signing of title sponsorship.

WILLIAMS F1

Williams F1
Wantage, Britain (Frankfurt Stock Exchange-listed)
2016 Budget £105m*
2016 Income £110m*
£50m sponsors
£60m FOM 2015 (including £7.5m bonus)

Employees

530

2016 Profit / Loss

Profit £5m

(F1 operation)
* As a listed company Williams stresses that, for legal reasons, the info provided is indicative, and does not constitute forward projections.

Commercially, 2016 proved much the same as the previous year for Williams, with income and budgets remaining constant, although the team expects to turn a modest profit this year off the back of finishing third in the constructors' championship in 2015 - and the associated FOM income of £60m.

On the sponsor side, Martini and Rexona contributed half of the team's commercial income, with the balance sourced from a variety of backers. The team also benefited from a test programme with Lance Stroll, who steps up to a race seat in 2017, while R&D credits contributed to the revenue stream.

Clearly, 2016 on-track performance was disappointing, which will in turn impact on 2017's financials.

TORO ROSSO

Toro Rosso
Faenza, Italy (Austrian-owned)
2016 Budget £100m
2016 Income £100m
£40m Red Bull
£15m other
£45m FOM 2015

Employees

350

(excluding High Performance Powertrains, 450 estimated)
2016 Profit / Loss

break even

(including £27m underwrite by Red Bull)

Toro Rosso exists as the finishing school for Red Bull's cadre of development drivers and came of age with the elevations of Sebastian Vettel, Daniel Ricciardo and Max Verstappen to Red Bull Racing, boding well for Carlos Sainz. Daniil Kvyat's return coincided with the arrival of backing from the software firm Acronis as a replacement for lost Abu Dhabi funding.

The team's expanded Faenza base now runs to capacity, as does the Bicester (UK) windtunnel. It operates on a break-even basis, being funded by FOM income (around 50% of budget), with the balance split between the parent company, commercial sponsors such as Casio (inherited when RBR went with TAG Heuer) and a variety of minor sponsors.

A return to Renault power in 2017 should deliver more grunt than the team's current old-spec Ferrari arrangement, further improving prospects.

HAAS

Haas
Kannapolis, USA / Banbury, Britain (US-owned)
2016 Budget £100m
2016 Income £100m
£90m Haas
£10m sponsors (No FOM payments - new team)

Employees

210

2016 Profit / Loss

break even

(including Haas underwrite)

Against the odds, newcomer Haas scored points on its debut, propelling it up the order and securing it an FOM contract and a slice of 2016's revenues - limited in value until the team finishes in the top 10 in the constructors' championship twice in three years to qualify for a larger share of the pot.

Haas operates to a unique model in that it sources technology (as permitted) from Ferrari, has its cars built by Dallara in Italy, and operates its race team out of a base in Banbury, UK. A complex arrangement, but thus far it works.

RENAULT

Renault F1
Witney, Britain (French-owned)
2016 Budget £150m
2016 Income £150m
£80m Renault
£25m sponsors
£45m FOM 2015

Employees

570

(excluding engine operations in Viry-Chatillon, France, estimated 400)
2016 Profit / Loss

break even

(including Renault underwrite)

Renault reacquired its ailing former team, then set about returning it to health. Funding is derived from three sources: the main Renault company, which funds its motorsport division to the tune of £130m per annum across all categories, half of which is earmarked for F1; FOM income; and commercial/driver funding.

Sponsors such as Infiniti and Total contributed the bulk of commercial support, with drivers Kevin Magnussen and Jolyon Palmer believed to have provided further funding. But such is the magnitude of the task ahead that the team is not targeting podiums before 2018, which will impact on FOM revenues.

SAUBER

Sauber
Hinwil, Switzerland
2016 Budget £95m
2016 Income £95m
£30m drivers/sponsors
£25m third-party
£40m FOM (2014)

Employees

320

2016 Profit / Loss

break even

Sauber faced two choices coming into 2016: find a benefactor or go bankrupt despite having two pay drivers on its strength. Fortunately for the team, the former materialised in July in the form of a Swiss private-venture company (with links to driver Marcus Ericsson) known as Longbow Finance. It pumped money into the team, enabling Sauber to up its game and score two crucial points in Brazil, plus design a new car for 2017.

A measure of the new-found funding is that, where Sauber previously requested advances from FOM to construct and test its new cars, it has had no need to do so for 2017.

MANOR

Manor
Banbury, Britain
2016 Budget £85
2016 Income £85m
£30m shareholders
£20m drivers and sponsors
£35m FOM (2015)

Employees

225

2016 Profit / Loss

break even

(after estimated £12m injection to pay debts by shareholders)

Manor, born out of the remnants of Marussia, started the year in high spirits, having two revenue-providing drivers in the forms of Mercedes junior Pascal Wehrlein and Rio Haryanto, plus a new car powered by Mercedes engines and tended to by experienced ex-McLaren personnel.

Wehrlein scored a point for the team in Austria and all looked rosy, then Sauber came good and displaced Manor from 10th, which cost the team an estimated £10m. At season's end team owner Stephen Fitzpatrick confirmed a consortium was finalising the purchase of a majority share in the team, but provided no further details.

BANG FOR BUCK

In calculating a team's bang-for-buck index figure, the simplest formula is to divide budget by the number of points scored in any given season, which provides a cost per point scored. But since the points system is weighted in favour of wins and podium places, this measure favours frontrunners.

An alternative is to divide points scored by headcount, which provides an efficiency index. But this fails to take into account outsourcing, so teams such as Force India and Manor, which outsource where possible, are unduly flattered, while Williams (with its massive factory) is unfairly penalised. Combining purchase ledgers and payrolls simply provides a similar measure to the above.

The only fair metric is to measure championship-position advances made by teams over a season, expressed as a function of their budgets. This formula assumes all teams start from an equal position at the start of the season (11th where there are 11 entrants), with the leader progressing 10 places, and the bottom team making zero progress. Force India, for example moved up seven places to finish a fine fourth.

Using the latest budget estimates, Autosport's bang-for-buck index is as follows:

Bang For Buck Index

Measuring champion position advances expressed as a function of teams' budgets

POSTEAMBUDGETADVANCECOST/POSITION (£)
1Force India90m712.9m
2Williams105m617.7m
3Red Bull215m923.9m
4Toro Rosso100m425.0m
5Mercedes265m1026.5m
6Haas100m333.3m
7McLaren185m537.0m
8Ferrari330m841.25m
9Renault150m275.0m
10Sauber95m195.0m
11Manor85m0n/a

As expected, Force India is F1's most cost-effective team by a margin of 50% over Williams. Intriguingly, both use Mercedes power, so the challenge is mainly down to chassis, drivers, management and operations: the latter favours in-house manufacture, including transmissions; the winner relies on an outsourcing model.

CONCLUSION

Up and down the grid, the overriding comments were of stability or 'straightlining' in 2016, which, on the face of it, suggests commercial stability - essentially no bad state to be in. But it is a truism in F1 that to stand still is to go backwards - and that is precisely what the teams did: stagnate (the independents), or edge forwards (the corporates).

Therefore, the earlier Liberty completes the purchase from the sport's current controllers (venture house CVC Capital Partners), the sooner it will set F1 free from the '80s shackles that impede a global activity, which, until the turn of the last decade, prided itself enormously on its rate of development in all areas: commercial, technical and sporting.

The biggest challenge facing Liberty remains the task of levelling F1's commercial playing field, for teams with £85m budgets are scrapping in the same league as teams with four times that spend. Crucially, half that advantage is provided by bilateral contracts. Scrap those and 90% of F1's commercial challenges are cured in one swoop.


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wqfwcf

· 北京

有完工时限要求吗?还有里面的 see page 33 是啥

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wayne19980楼主

· 四川
wqfwcf有完工时限要求吗?还有里面的 see page 33 是啥收起

这种时效性不太强的一般不会有什么要求,p33应该是底下那个附表把...B4B那个

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