【KOPS-翻译】官宣!利物浦与可口可乐成为官方合作伙伴

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在长期合作伙伴关系中,利物浦足球俱乐部和可口可乐将为俱乐部男女球队的球迷提供神奇的比赛日体验、独特的时刻和限量版商品。

这种伙伴关系建立在可口可乐从基层到世界舞台上支持足球的丰富财产之上,并恰好在体育日历上的关键时刻,因为就在2022年国际足联世界杯之前。

可口可乐是最新加入利物浦足球俱乐部的官方合作伙伴也是日益增长的全球知名品牌。

利物浦足球俱乐部商业总监本·拉蒂说:“我们很高兴有可口可乐加入我们的官方合作伙伴的大家庭。我们真的很高兴能一起发展这种伙伴关系,我们非常热烈地欢迎可口可乐来到安菲尔德。

“我们理解与志同道合的品牌合作并以积极的方式利用我们互相的综合影响力至关重要。

利物浦足球俱乐部可口可乐是两个标志性的全球品牌,共同努力为球迷带来神奇的体验和用金钱也买不到独特的时刻。

“所有和我们成为合作伙伴的都是雄心壮志与世界上最鼓舞人心、最具创新性的全球品牌,可口可乐在各方面都符合这一雄心壮志。”

可口可乐欧洲综合营销总监迈克尔·威勒克说:“(可口可乐)几十年来一直是足球比赛日不可或缺的一部分,作为我们新活动的一部分,我们很高兴能为球迷提供机会,可以在家里、酒吧和餐馆以及体育场享受令人难以置信的体验和独特的时刻。

“足球有能力将人们聚集在一起,我们迫不及待地想给欧洲各地的球迷获得难忘的时刻,和可口可乐成为合作伙伴就获得这提供的一系列好处。”

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原文

The long-term partnership will see LFC and Coca-Cola provide fans of the club’s men’s and women’s teams with magical matchday experiences, unique money-can’t-buy moments and limited-edition merchandise prizes. 

The partnership is built on Coca-Cola’s rich heritage of supporting football from grassroots level to the world stage and comes at a pivotal moment in the sporting calendar, just ahead of the 2022 FIFA World Cup.

Coca-Cola is the latest globally recognised brand to join Liverpool FC’s growing family of official partners.

Ben Latty, commercial director at Liverpool FC, said: “We are delighted to have Coca-Cola join our family of official partners. We’re really excited to grow this partnership together and we extend a very warm welcome to Anfield to Coca-Cola.

“We understand the vital importance of teaming up with a like-minded brand and using our combined reach in positive ways.

“Liverpool FC and Coca-Cola are two iconic global brands working together to bring magical experiences and unique money-can’t-buy moments to fans. 

“The ambition with all of our partnerships is to work with the most inspiring and innovative brands in the world and Coca-Cola fits this ambition in every way.”

Michael Willeke, integrated marketing experience director, Europe, Coca-Cola, said: “Having been an integral part of the football matchday for decades, we are excited to offer fans the chance to enjoy incredible experiences and unique moments at home, at bars and restaurants and in the stadiums as part of our new campaign.

“Football has the power to bring people together and we cannot wait to reward fans across Europe with access to unforgettable moments and a host of benefits that only Coca-Cola can offer in collaboration with our partners.”

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