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每个赛季打到最后阶段，NBA收视率都会是球迷们津津乐道的话题，这代表着球员的水平和对决的热度，今日，美媒NBACentral发布了过去30年NBA的收视率变化图，其中有很多大幅度的波动让球迷们议论纷纷，球迷评论道：相比于30年前，现在的NBA越来越无聊了。

[1]“让亚当-肖华接手NBA是个错误。”

that adam silver taking over was a mistake

[-]“是的，人们不再看篮球了，因为NBA有了新的总裁😂。”

yes ppl stopped watching basketball because the nba got a new commissioner😂

[--]“由于亚当-肖华对联盟的新改变，NBA的竞争变得更加激烈。也许普通球迷更喜欢看超级球队每年获胜，所以他们现在不太想看NBA了。但如果你是一个真正的粉丝，你不应该关心收视率。”

The nba has gotten much more competitive because of Adam Silver’s new changes to the league. Maybe casual fans prefer to just watch super teams winning every year, so they’re less inclined to watch now. But if you’re a real fan you shouldn’t care about viewership.

[---]“如果你不是一个普通球迷，你就会知道肖华对球员的授权让NBA已经出现了超级球队。当超级球星可以在紧要关头要求交易组建新球队时，合同不再意味着什么。”

If you weren’t a casual you’d know Silver’s player empowered NBA has promoted super teams. Contracts mean nothing anymore when superstars can request a trade to form new teams at the drop of a pin

[5]“25年过去了，联盟仍然没有重新获得像乔丹当年那样的关注度。”

That 25 years later, the league still has yet to recapture the same level of interest that Prime MJ brought to the table.

[-]“联盟永远不会！乔丹是第一中的第一！”

And the league never will! Mj is 1 of 1

[-]“他们只是向你展示了最高点，NBA都粉丝群体从来没有这么大。那时候只有电视，现在一半的观众甚至不用电视。”

they just showed you the highest point, the fanbase has never been this big bucko. back then there was only tv. now half the viewers don’t even use tv

[8]“球迷们已经厌倦了懒散的防守，糟糕的犯规判罚，球员们只是投三分。”

The fans are tired of lazy defending, terrible foul calls, and players just chucking up threes

[-]“除此之外，还有负荷管理问题，球迷们想看明星球员比赛。”

add on top of this, the load management issue, fans want to watch star players play.

[--]“去掉最后那部分，我们不想在整场比赛中都看上篮💀。”

take out that last part we don’t wanna see layups the whole game

[11]“这解释了为什么很多人认为MJ是GOAT。大约三分之一，如果不是更多的话，看乔丹的人不会去看詹姆斯，真的不知道他们在谈论什么。”

It explains why a lot of people think MJ is the goat. Roughly a third, if not more, of the people who watched MJ haven't watched lebron and really don't know what they're talking about.

[-]“伙计，这是30支球队82场比赛的平均收视率。

不仅仅是勒布朗和乔丹效力过的球队，哈哈。乔丹和詹姆斯都不能影响那么多球队的收视率。你不会因为乔丹而看太阳打凯尔特人。这不是原因。”

Dude this is an average for all 30 teams 82 game viewership.

It's not just for the teams that lebron and MJ played on lol. MJ nor lebron can influence the viewership of that many teams viewerships. You can't watch the suns play the celtics cuz MJ is active. It's not the cause

[--]“这张图表毫无用处，但乔丹确实提高了NBA的知名度（即收视率）。”

This graphic is useless but MJ definitely raised the profile (i.e viewership) of the NBA

[14]“亚当-肖华错了，球迷和观众更喜欢注重身体对抗的篮球时代。”

That Adam Silver is wrong & the fans/viewers preferred the more physical era of basketball

[-]“我认为这种看法是错误的，现在有很多东西可以看，而不只是体育。所有流媒体服务。那时候真的只有有线电视。”

I think this take is wrong, their are so many things to watch now instead of sports. All the streaming services, YouTube, twitch. Back then you literally just had cable tv

[--]“这并不能真正解释2004年詹姆斯出现之前和之后几年的大幅下滑。当然，詹姆斯的时代，凯尔特人三巨头和科比让联盟的收视率回升。公平地说，之后的下降是由于媒体方面的丰富。”

That doesn’t really explain the big drop off in 2004 prior to LeBron or the several years after. Then of course LeBron’s villain era, Celtics Big 3 & Kobe had the league viewership back up. Fair to say the drop off following that is due to the abundance of media aspects though.

[---]“我听到很多人说‘当詹姆斯退役的时候，NBA将会变得很无聊’，所以也许乔丹的退役对很多人来说就像一个结局，尽管NBA仍然很伟大，也许有些人无法回首后乔丹时代，直到他们认为某个孩子是‘天选之子’。”

ive heard many people say “ when bron retires nba gonna be so boring” so maybe jordan retiring for many was like a finale, although the NBA was still great maybe some couldnt look past a post jordan era and some random kid they deemed the “ chosen one l

[18]“亚当-肖华是个糟糕的总裁。”

Adam silver is a bad commissioner

[-]“NBA的收入每年都在增长。篮球是世界第二大运动，你在说什么？”

The nba's revenue increases every year. And basketball is the second biggest sport in the world what are u talking about?

[--]短期内它会上升，但如果收视率持续下降你知道的，电视转播商不会继续为电视转播权支付大笔费用，对吧？

看看他2015年上任以来的收视率吧，呈下降趋势。

NBA的大部分收入来自电视转播。

In the short term it’s gone up yes but if viewership keeps declining you do know that networks won’t keep paying a ton for tv rights, right?

Look at viewership since he took over in 2015… it’s a declining trend.

Nba gets most of their revenue from TV.